POV Formats That Make Your Content Stick (And Spark DMs)

Every coach, founder, and creative expert needs strong POVs — points of view that cut through noise and stick in people’s heads like great song lyrics or iconic movie lines.

You don’t need to post more. You need to say things people remember, repeat, and rally behind.

In this article, I'm giving away 6 POV formats I use to help clients create content with bite, edge, and staying power.

Want help developing your unique IP, frameworks, and content strategy?

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1. The Method

What it is: Your proprietary system or framework. It’s the how behind your work — a repeatable, teachable way of solving a problem that you’ve developed through lived experience.

Why it works: Methods create clarity. They simplify complexity and make your ideas feel ownable. People love frameworks because they can be used.

How to apply it:

• Break down how you get results into steps or stages.

• Name it. Use metaphor, visual structure, or a clear sequence (e.g. “The 3C Framework: Clarity, Content, Conversion”).

• Use it repeatedly in your videos, posts, and discovery calls.

Examples:

• A mindset coach shares her “Anchor–Align–Act” framework for decision-making under pressure.

• A sales consultant walks through his “Pitch Pulse” method to read a room and close better.

2. The Contrarian

What it is: A direct challenge or hot take.

Why it works: People scroll past safe takes. A smart, grounded hot take earns attention and forces your audience to re-examine assumptions.

How to apply it:

• Identify something everyone says — then ask, “Is that really true?”

• Flip the default narrative and offer a better way.

• Just make sure you’re not being edgy for the sake of it. Substance > shock.

Examples:

• “You don’t need more followers, you need a better funnel.”

• “Morning routines are killing your creativity.”

Use this in solo riffs, cold opens, or LinkedIn posts, lead with a challenge.

3. The Ideal Future

What it is: A bold vision of where your industry or audience could go... if they followed your lead.

Why it works: People don’t just want to solve today’s problems; they want to believe in a better tomorrow. If you can articulate a future they want to be part of, they’ll follow you there.

How to apply it:

• Ask: “If more people adopted my approach, what would change in 3–5 years?”

• Be specific and emotional. Paint a world your audience wants to live in.

Examples:

• “In 5 years, every founder will have a flagship video series, not just a website.”

• “What if failure wasn’t something to hide, but the foundation of the best leadership cultures?”

Use this POV to cast vision in thought leadership episodes or to frame your Signature Series as the bridge to that better future.

4. Rulebook Rewrite

What it is: A rejection of industry standards. You don’t tweak the old playbook, you toss it.

Why it works: When you say what others are thinking but not saying, you position yourself as the voice of truth and evolution.

How to apply it:

• Name the “rules” your industry still clings to.

• Call out how they’re broken, bloated, or backward.

• Offer the new rules that should replace them.

Examples:

• “We don’t need more productivity hacks, we need fewer priorities.”

• “The agency model is broken because it rewards deliverables, not outcomes.”

Use this format to introduce new ideas or differentiate your offer.

5. Core Values

What it is: A POV that elevates foundational values or principles as essential to success in your space.

Why it works: When you lead with values, you attract people who align not just with your offer, but your worldview. It builds trust beyond tactics.

How to apply it:

• Choose 1–3 values you believe your industry has drifted away from that you deeply believe in

• Create content that shows how those values change outcomes

• Use this POV to differentiate in saturated markets

Examples:

• A leadership coach says, “We talk about clarity and confidence, but the real unlock is courage. Teams rise or fall based on how leaders handle fear.”

• A COO says, “Speed is overrated. In operations, what compounds is trust.”

• A sales trainer says, “Empathy isn’t soft. It’s the highest-leverage skill in high-ticket deals and no one’s teaching it right.”

6. The Power of Why

One of the most powerful tools in IP development and in crafting meaningful content is deceptively simple:

Ask “Why?” three times.

Here’s how it works:

1. First Why = Surface-Level Reason

This is what most people say when asked why they do something. It’s usually practical, safe, or accepted.

2. Second Why = Operational Logic

Now you start uncovering the mechanism or habit underneath — the default mode that drives behavior or decisions.

3. Third Why = Core Belief or Blind Spot

This is where the real gold lives. Often, it reveals either:

• A deeply held value, or

• An outdated assumption no one’s challenged

How to apply it:

• Use “why” not just to poke holes — but to uncover origin stories, root causes, and invisible drivers

• Ask: “Why did this practice, habit, or belief start?” → “Is it still aligned with our current goals or values?”

• Use this POV to make your audience pause, reflect, and reconnect

Examples:

• A career coach says, “Why do we still define success by titles and not by alignment? Who decided that—and are we still okay with it?”

• A brand strategist says, “Before you build a content strategy, ask: why do you want to be visible? Visibility without intention is just noise.”

• A founder says, “Why are we optimizing for growth? What are we actually building toward?”

That's 6, I've got 20 more...

I’ve developed dozens of POV formats like these, and I use them with clients to help build shows that resonate and create content that resonates.

If your posting but nothing you're saying seems to stick, it’s probably missing a clear POV.

Let’s fix that.

👉 Book a free strategy call here.

We’ll talk goals, format, and how to build a plan you’re excited to execute.